Celtic are left ruing their failure to sign Elijah Just after the New Zealand international scored on his Swansea City debut. The 26-year-old winger netted a late goal in a 2-0 friendly win over Udinese, further highlighting what could have been for the Hoops.

What happened at Swansea?

Just joined Swansea from Motherwell for a reported £5million fee, a record departure for the Steelmen. He came off the bench at half-time against Udinese and made an immediate impact, scoring a late goal to seal the victory. This follows his impressive form in the 2026 World Cup, where he netted three times in three appearances.

Why it matters for Celtic

The Hoops were heavily linked with Just throughout the summer transfer window. His seven goals and seven assists in the Scottish Premiership last season made him an ideal target. However, Celtic's slow approach in the transfer market cost them, as Swansea swooped in. With the club finishing third in the Premiership last season with 67 points, they could have used Just's creativity and goalscoring ability.

What comes next for Celtic?

Celtic are now focusing on other transfer targets, with Bodo/Glimt striker Kasper Hogh reportedly in talks. The club is looking to replace Daizen Maeda, who is set to leave for Ipswich Town for £10m. With the new season yet to start, Celtic will be hoping to strengthen their squad before the window closes.

Celtic's recent form has been impressive, with a 5-game winning run in the league, including a 3-1 victory over Heart of Midlothian on 16 May 2026. They are currently 3 points behind the league leaders and will be looking to close the gap when they face Heart of Midlothian again on 17 October 2026.