Celtic has confirmed a partnership with Swiss luxury watchmaker Christophe Duchamp, naming the brand the club’s Official Timepiece Supplier for the 2026/27 and 2027/28 seasons. The deal arrives as Celtic sit 3rd in the Premiership with 67 points, a 5‑game winning run (WWW​WW) and a goal difference of +24.

What does the partnership involve?

Christophe Duchamp will feature across Celtic Park via pitch‑side LED boards, match‑day big screens and the club’s digital channels. Fans, staff and partners will also gain access to the full range of Swiss‑crafted watches, with a limited‑edition model celebrating a historic Celtic moment slated for release later this year.

Why is this a fit for Celtic?

Head of Commercial Operations Kevin McQuillan said the club is always looking to broaden its merchandise offering, and a luxury watch line aligns with Celtic’s global brand. The partnership mirrors the club’s recent form – a 5‑game winning streak that includes a 3‑1 victory over Dunfermline on 23 May 2026 – and adds a premium touch to the supporter experience.

How will supporters see the brand?

Beyond stadium signage, Christophe Duchamp will run activations on Celtic’s social platforms and website, showcasing the watch designs that pay tribute to iconic club moments. The brand’s head of Commercial Partnerships Sam Wilcox highlighted the shared values of precision and craftsmanship, promising special releases for the Celtic family.

What’s next for the collaboration?

Details on the limited‑edition timepiece will be announced in the coming weeks, with pre‑orders expected to open shortly after. The partnership is set to run through the 2027/28 season, giving Celtic a steady stream of high‑end merchandise as the team chases the title, currently three points behind leaders Heart Of Midlothian.

Celtic’s commercial strategy continues to evolve, and the watch deal adds a new layer of prestige to a club that is already enjoying a strong league position – 21 wins, 4 draws and 8 losses from 33 games – as it eyes a late‑season push for the championship.