Celtic's retention of manager Martin O'Neill is a clear sign of the club's unambitious direction, according to a report from Daily Mail Sport. The 74-year-old's continued role, despite a humiliating Champions League qualifying exit, has sparked criticism of the board's vision.

Why is Martin O'Neill's position being questioned?

Martin O'Neill returned for a second spell as Celtic manager last season and delivered a domestic double. However, the manner of the European failure has cast a long shadow. Celtic suffered a catastrophic 5-1 defeat to Austrian side LASK in a Champions League qualifier, blowing a four-goal advantage. This collapse cost the club a potential £40 million in qualification revenue, a staggering sum given LASK's turnover is roughly a third of Celtic's and their wage bill is far lower. The report states the football under O'Neill was often not good and the side appeared disjointed, suggesting the club needed a major refit and new blood.

What are the criticisms of Celtic's board?

The criticism extends beyond the dugout to the club's hierarchy. CEO Michael Nicholson and interim chair Brian Wilson are under fire. The head of football operations role has been vacant for seven months since Paul Tisdale's departure, highlighting a lack of strategic planning. Major shareholder Dermot Desmond is also involved in the overarching direction. The report argues the board was desperate when reappointing O'Neill and that his new one-year contract, signed in June with a one-year option, represents a failure to plan for the future. It notes O'Neill looked exhausted after the last-day title win and did not indicate a strong desire to stay on.

How did Celtic's summer recruitment fall short?

Despite spending around £30 million on new players Kasper Hogh, Camilo Duran, Mika Baur, and Haissem Hassan, the squad rebuild is seen as insufficient. More cash came in from player sales, yet key issues were not addressed. The team notably needed a defensive midfielder to replace the departed Arne Engels. This shortcoming was exposed in Europe, where the defensive line featuring Dane Murray and Anthony Ralston, with goalkeeper Viljami Sinisalo and back-up Ross Doohan, was dismantled. The investment, while significant, was not enough to bridge the gap in quality required for Europe.

What is Celtic's current situation?

Despite the off-field concerns, Celtic's domestic form remains impeccable. They sit first in the Premiership with a perfect record of three wins from three games, earning nine points. The team has scored eight goals and conceded only two, giving them a healthy +6 goal difference and a three-point lead at the top over Heart of Midlothian. Their recent form reads WWW. The immediate focus shifts to maintaining this league momentum, with a home fixture against Aberdeen on September 2nd next on the fixtures calendar. You can track their progress at the summit on our standings page. This strong start papers over the deeper structural issues, but the fan revolt and pointed criticism suggest patience is wearing thin for a club whose overall European record over the last two decades has been poor. The title win itself was aided by a controversial decision, as referee Steven McLean failed to award Hearts a penalty against Motherwell in the final matchday, a result that ultimately secured the trophy for Celtic.