Celtic Football Club has announced the extension of its longstanding partnership with Eleven Sports Media, a collaboration that will now span a decade through to 2029. This partnership aims to deliver significant benefits to the local business community, enhancing connections between small and medium-sized enterprises and one of the UK’s most iconic football clubs. Since their initial collaboration, the relationship has evolved into one of the most recognized Community Partnership programmes in European football. The programme provides Celtic Community Partners with authentic visibility during matchdays at Celtic Park, featuring branding across pitchside LED displays and in-stadium content platforms, reaching a passionate fanbase of over 60,000 attendees. Additionally, partners gain access to premium events, including guest speakers and networking opportunities, fostering connections among local business leaders. Matt Cairns, Founder & CEO of Eleven Sports Media, expressed pride in the partnership, highlighting Celtic's global following and community values that align closely with their own. Kevin McQuillan, Head of Commercial Operations at Celtic, emphasized the club's commitment to nurturing long-lasting relationships with commercial partners. The renewed agreement will also enhance the matchday experience with Eleven’s advanced gameday content solutions, further solidifying the connection between Celtic and its local business community. For more information about the Celtic FC Community Partnership and how to get involved ahead of the 2026/27 season, interested parties are encouraged to register their details.